Press and Publicity

What’s Brows got to do got to do with it…

Okay so it sound’s like the start of a Tina Turner song, but this a love story with a happy ending.
Eyebrows frame you face and can determine how you present yourself to the world. They come in all different shapes and sizes and with each fashion trend and decade take on a life of their own. Violet Cameron I for one, can remember seeing Denise Richards for the first time as a James Bond girl and thought, WOW, she has the best eyebrows I have ever seen. I wanted eyebrows like that but there was one problem, I didn’t have the genetics. Unless I wanted to glue carpet to my forehead it wasn’t going to happen, so I did without. But make no mistake every time I saw someone with a full set of brows I would make a point of telling him or her how awesome they were. Six years ago was the first time that I heard about permanent makeup, also know as cosmetic tattooing. I looked into certified technicians but was living overseas and the selection left little to be desired. I found a lady on the Internet and groomed through her credentials and elaborate photo gallery. I was impressed with her work and decided it was time to treat myself to a set of brows I had always envisioned for myself. Violet Cameron That excitement and “Oh my goodness, its like Christmas” feeling didn’t last long once I was in the technician’s chair. I have tattoos so it’s not like I didn’t know what I was getting myself into but this was excruciating. I could feel rattling in my jaw and my face felt like it was on fire, the only thing I could think of was “when is this torture going to be over?” After sweating through one t-shirt and a sweater it was over, I could finally go home, pour myself a scotch and commend myself on being brave enough to get a set of beautiful eyebrows, WRONG! I looked into the mirror and wanted to scream, “What did you do to me?” My eyebrows did not resembled the beautiful photo’s that were proudly displayed across her website, nor was it the colour or brushstroke A year and a half ago style that we had discussed in the consultation. I was mortified but what could I do, tattoos are permanent. For the next 6 years I learned to endure my bad eyebrows with the use of makeup and no sunscreen. I managed to fade the black McDonald arches to a medium brown blending the bad scribble in with my natural brows. I planned to have them redone but was unfortunately diagnosed with cancer. I underwent extensive chemotherapy and hair was dropping like rain in Vancouver, I was too sick to worry about grabbing the brow pencil and learned to live with botched eyebrows for the next four years. I had bigger problems then to worry about a bad tattoo job but it still weighed on my confidence and I told myself that it was going to be the first thing I had fixed when I was deemed physically stable by my doctor. Well, I am proud to say that that day happened yesterday and I am relieved to tell you that my experience was 180 degrees different. First of all I went to Beauty Ink®, this beautiful office is located in Vancouver and comes with a stunning view of the mountains. My technician Shauna who also happens to be the owner and creator of Beauty Ink® welcomed me with open arms and exuded confidence and professionalism. There was no hesitation during the consultation process and Shauna knew the exact colours that were needed to correct the previous catastrophic handy work as well as camouflage for the scar tissue that had built up due to a heavy hand, a technique that defines an inexperienced technician. I knew that I had picked the right place, but was extremely nervous for the torture that was about to ensue. Shauna picked up on my anxiety and immediately put me at ease with genuine conversation, we had a fun Before and After banter going and before you knew it, it was go time. I was ready for the pain but it never came, I didn’t feel a thing, I couldn’t believe what was happening. I laid back and relaxed as Shauna explained her enjoyment for what she does and the effort she goes to in order to ensure that her work place is inviting, professional and most of all hygienically safe. She does not cut any corners when it comes to cleanliness and made a point of showing me the equipment (pre-packaged) that she would use on me that day. I was absolutely blow away with the final results. I knew my brows were bad and would be very difficult to correct but could not be happier with Shauna’s work. The previous tattoos were now Violet Camerona memory and I was left with even, natural, brushstroke eyebrows that I had envisioned for myself from the very beginning. My experience at Beauty Ink® was the type of experience that one should have the first time around. It wasn’t until I left that I realized the extent of what I had previously endured 6 years earlier, it was a really bad experience and I am shocked that places like that are allowed to operate. It is so important to pick the right place and the right technician. I would recommend Beauty Ink® to anyone and I myself will be a repeat customer. For more information on Cosmetic Tattooing, visit the Beauty Ink® website to find out their list of services. I want to thank Shauna for giving me the confidence that had been taken away by a previous experience, and for going above and beyond in making me feel 100% comfortable. Summer is just around the corner and I can now focus on having fun in the sun instead of worrying about my fading brow liner. 

XO, Violet Cameron


Shauna Magrath, Tattoo, eyebrows, Special Effects, professional. Vancouver, Van, Vancity, GrindDown, Grindcouver, Jessica BielThe Permanent Beauty of Shauna Magrath

Written by Jacqueline Ryan

Shauna Magrath tattoos my eyebrows and eyeliner with permanent cosmetics, talks Beauty Ink® and shares her story of how she overcame an abusive childhood and triumphed in the business of beauty!”

Shauna Magrath, Tattoo, eyebrows, Special Effects, professional. Vancouver, Van, Vancity, GrindDown, Grindcouver

Having my eyebrows and eyeliner permanently tattooed onto my face by Shauna Magrath, was a prospect that made my heart flutter with both excitement and trepidation! Permanent Cosmetics means that what happens at The Beauty Ink® Gallery will last longer than any of my romantic relationships thus far! I dreaded coming out looking like Chuckles the Clown, Groucho Marx, or worse, Mrs. Measure – my draconian grade 9 homeroom teacher who drew on her eyebrows precisely, a good inch above their original location. Consequently, walking through the door into The Beauty Ink® Gallery for a permanent set of supercillium  had the potential to be a hair-raising experience!

I have always been reluctant to needle ink into my body – pain is not my thing – but even after 25 years had passed, I could still hear my former Mexican boyfriend, Juan, laughingly tease, “Tu no tienas, cejas!” Translation: “You have NO eyebrows!” I was well aware that based on my Norwegian heritage I was no Brooke Shields, but I carried on every morning: dutifully pencilling in and transforming my lackluster wannabes into a perfectly symmetrical, fawn beige, eye-framing set; followed by the mandatory eyeliner – religiously darkening the lash line to unleash my inner Bridget Bardot. Now at the steady hand of my friend Shauna, this was happening for keeps! This is a serious commitment!

Shauna Magrath, Tattoo, eyebrows, Special Effects, professional. Vancouver, Van, Vancity, GrindDown, GrindcouverSo who exactly is this woman tapping pigment into my visage? Magrath is a woman with a past. We all have one, of course, but most of us don’t have one like hers, and her journey from there to here is nothing short of miraculous. I was truly humbled by her willingness to share her deeply personal story. Here then, is an intimate look into this passionate woman’s life, and why I believe I can trust her with my face.

Shauna Magrath, Tattoo, eyebrows, Special Effects, professional. Vancouver, Van, Vancity, GrindDown, Grindcouver

Magrath is both a warm embrace and a powerful entity. She is an intelligent, true-blue gal who is the epitome of professionalism and a stickler for the impeccably clean environment in which she practices her art. The day I walked into The Beauty Ink® Gallery for my procedure, ambient jazz was playing softly and I felt surprisingly relaxed. Trust is everything, and I knew that with Magrath’s laser-like attention to detail, artistic eye, and acute attention to hygiene and sterilization, I was in good hands. As I stepped deeper into her airy, white and gold wonderland, I felt even more at ease, and the sparkling chandeliers and miles of soft tulle further softened my mood. She does not take her responsibility lightly, and as far as I’m concerned, her perfectionism is a welcomed trait. Creating this oasis did not come easily for her, however, and her success speaks to her sheer faith and determination.

Magrath was the product of a painfully abusive childhood, and she talks about it candidly because it was not her fault – she knows that now. At the tender age of seven, little Shauna witnessed, at the hands of her mom’s boyfriend, the strangulation and near death of her mother. Magrath recalls there was a knife in a drawer on the other side of her mother, but she could not reach it and felt helpless to stop this man from choking the life out of her. Shauna shook her purple, lifeless body until she finally came to – she remembers it like it was yesterday. Besides a young life filled with other unspeakable acts of violence inflicted upon her, at fifteen she was repeatedly sexually exploited: often times by a close family member who took her to clubs and introduced her to older men in their thirties, who would then take her to other locations and have their way with her. She never knew what was going to happen to her, or why…

Understandably, her early life path took a natural course of self-destruction and dangerous decisions – which she has now overcome in spades – using her experiences to shape the amazing woman she has transformed into today.

Shauna: “I had come from a place where I was already being exploited. Unfortunately, I wasn’t well guided in my life in those (early) years, and people took advantage of that. Back then, I thought it was cool hanging out in nightclubs with adults. I think the insecurity and the abuse that I had suffered from men in the past aided in that whole dysfunction and why it all happened. At nineteen, I ended up severing my achilles tendon, I didn’t have a job, and I needed money because I was three hundred dollars short on my rent. A stripper girlfriend of mine was staying with me and suggested I go with her to enter a wet t-shirt contest.”

Magrath easily won the contest, and since it gave her enough money to cover the rent, she was naturally convinced to travel east with her friend and dance her way back across Canada – pocketing a cool $1000.00 a week. But after two years on the road, making stops through small towns and dealing with the type of discrimination that goes with the territory – namely refusal of service in myriad establishments, and the obvious hatred by the wives and girlfriends of the men she was stripping for – she was ready to change her life.

Shauna Magrath, Tattoo, eyebrows, Special Effects, professional. Vancouver, Van, Vancity, GrindDown, Grindcouver

Shauna: “We stayed in places like flophouses with bedbugs and junkies… it was bad. A girl had been killed in the room  I was staying in, and there were blood stains on the ceiling.  When I was on stage one night, a lecherous man grabbed me, and I kicked him in the head with my stiletto heel. I got off the stage and I was so broken up because I have always been such a sensitive person. I went up to my room and got on my hands and knees and started to cry because this was not what I saw with my life; It wasn’t where I wanted to be; I was so broken, and I had no dignity or self respect.” Keeping the lights on all night because the cockroaches were so bad, she began to pray, “Please Lord, I want something better for my life!”

“And that’s when I felt like a hand literally came down onto my right shoulder, and I heard in my head: “Follow your heart, you will never go wrong. It’s not until you jump off the cliff will you learn how to fly, and I will be there to guide you all the way.”  “That was such a profound moment. I knew I had to do what I love, and I always loved doing makeup. It was a way for me to escape my childhood.”

In fact, Magrath graduated with honors and was awarded a two-year scholarship to The Emily Carr University of Art and Design, yet never attended as she was not encouraged to explore her gift. In spite of that, art is what kept her in high school. “I was always told that my art was a useless waste of time, and it would never get me anywhere.” “You’re just going to waste your life.” “I was never encouraged to follow my artistic passion, so I never went. It’s one of my life regrets… but then again, I think it would have changed the raw talent that I do have.”

Looking into ways she could apply her sculpting, drawing and painting skills, she discovered the Stage Craft Program at Douglas College. It started out wonderfully for Magrath, but while walking across the campus plaza just two weeks after she began her schooling, a guy yelled out at her, “Show us your tits, you stripper slut!” Devastated, she cried all the way home, chopped off her long blonde hair, dyed it dark auburn, and went back to school the next day looking like a different person. After a year there, she saw a television show about Sci-fi makeup, and decided right then to take the advanced program on special effects makeup. She knew that was exactly what she had to do – to change someone else’s appearance by sculpting and moulding it with rubber! “Back then there were only six people in town that did Special F/X. I decided, ‘That’s what I’m going to do! I’ve got the talent, I’m going to pursue it.’”

Magrath went off to further specialize her skills at a prestigious Special F/X academy in Toronto, stripping her way through school, and ultimately ending her exotic dancing career in order to put her painful past behind her and cultivate her dreams. “You don’t have to live by a label… you can be anything you want to be.”

Shauna: “The one thing that dancing did give me, though, was confidence. I never had confidence in my life – I was so insecure about my appearance – I was such an insecure little girl, and by dancing and learning that I had power over men, it gave me a control that I had never known. So, it’s really funny because without dancing I would never be where I am today; I would have never obtained that power and confidence to follow my heart.”

She began working in Vancouver on independent films, and became involved in the theatre program, designing masks and teaching students at UBC. That’s when she started getting calls on a new, little-known TV Series called the X-Files.

“I was ‘Little shop Shauna.’ Working on that show for three years was one of the best periods of my life. I was so elated and happy all the time. I lit up because I knew where I had just come from and where I was going, and I completely metamorphisized.” For twenty years (and with fifty major motion picture credits to her name) Magrath was at the top of her game, working on some of the biggest shows in film and television – even winning an Emmy Honor for her highly regarded contributions.

Shauna Magrath, Tattoo, eyebrows, Special Effects, professional. Vancouver, Van, Vancity, GrindDown, Grindcouver, Jessica Biel

Sadly, because at that time the rogue warriors of Special F/X didn’t think too much about ventilation or wearing respirators, her moulding materials took their toxic toll on Magrath, for which she is now paying a heavy-hearted price.

Shauna Magrath, Tattoo, eyebrows, Special Effects, professional. Vancouver, Van, Vancity, GrindDown, Grindcouver

Shauna: “The urethane and the cyanide gas goes into your body and it attacks soft tissue, and because of that, I am not able to have children. I wanted to have a house full of them and when I found out I couldn’t do that, I thought, “I’m just gonna do this. I’m going to open a business (Beauty In) sink my life into that, and that’ll be my baby. That was almost five years ago.” At that, Magrath decided to shift her focus away from the film industry, and set her course in a new direction.

Jacqueline: “Where did your idea for The Beauty Ink® Gallery come from?”

Shauna: “I had just lost my grandfather. I was holding him when he passed over and his spirit literally moved through me. That day changed my life forever. I realized I could die tomorrow and I hadn’t done any good in the world except for dementing the minds of young children with F/X Makeup.”

Jacqueline: “And they loved every minute of it.”

Shauna: *laughs* “Yeah… I started praying because I believe that God guides me, so I just kept putting it out there.  I was having a nice leisurely bath with my eyes closed, and it just came down and hit me like a bolt of lightening… *Poof!* This vision came to me of opening this boutique – all white and gold; I would do all makeup, but I would specialize in permanent makeup because that could really help people. I got trained (in cosmetic tattooing) in Toronto, and then took a course on how to write a business plan. I wrote it, walked it into my bank along with my portfolio of work, they gave me a small line of credit, and I started looking around for spaces. I opened the gallery, and within six months: my grandma died, my home was destroyed in a fire, my uncle and my aunt died, and then I found out that a woman from Australia had completely ripped-off my business image and concept… so yeah, it was a lot.” 

Having recently moved into an elegant new space next to luxurious South Granville Street, she feels she is working on a whole different level, and as she puts it, “You sink or swim, right?”

Magrath now lives to make a difference, and philanthropy has become foremost in her life. “I completely feel that everything I do is divinely directed.” It is paramount for her to give back and leave a positive mark on the world. She knows all too well what it’s like to be in need of a way out of the darkness, so she donates generously to multiple charities, including ‘The Save the Women Organization’ – a refuge for girls who need recovery from the sex trade, whether human trafficking, kidnapping, street kids – you name it. They provide food, clothing, counseling, and a nurturing sanctuary from which to turn their lives around, including learning to trust again, and how to love themselves.

Shauna:  “I want to get to a place where I can do some keynote speaking because with the experiences that I’ve been through. I can really share them and inspire a lot of people – especially girls I know that have been sexually abused. That’s why it’s so important to me to follow The Save The Women organization, and help in any way that can for these girls that are being exploited. They’re so broken that they don’t know how to get out of it, and honestly, without the hand of God I wouldn’t be where I am today because… *eyes well up with tears* … it saved my life. I would probably be one of those Hastings Street statistics.”

Shauna Magrath, Tattoo, eyebrows, Special Effects, professional. Vancouver, Van, Vancity, GrindDown, GrindcouverSo one human being at a time, she changes lives, and feels a tremendous sense of purpose and satisfaction in getting women and men one step closer to where they want to be. Magrath is recognized for being one of the very best in the permanent cosmetic industry, and her clients travel from around the world to access her services.  She works with only the highest quality pigments, uses top-of-the-line equipment, and the successful entrepreneur is often invited to speak and train at seminars and conventions, thus sharing her expertise with others in her field. Her appearance on OWN has brought her even more recognition as a woman of distinction.

We all want to feel beautiful, but many simply want to feel normal, and while the tip of a needle delivering permanent makeup can enhance your beauty, many of these procedures benefit those having undergone reconstructive breast surgery, chemotherapy and other health concerns like alopecia; restoring features while lifting their spirits and self-esteem. The Beauty Ink® Gallery services include eyebrows, eyeliner, lips, scalp stippling and areola tattooing, and Magrath frequently finds herself correcting the flawed work of others, whose unhappy clients come desperately looking to her to try and fix their unfortunate results.

As for me, I am grateful for what I do have, and on this day, it was my turn to feel just a little bit more beautiful. I was excited to improve upon my look and feeling ready to express myself with my shapely new eyebrows. I took a deep breath, rested my head back for the numbing cream to take effect, and comfortably relaxed into ‘shavasana’ until she was ready to begin her exacting technique on my eyes.

During the intricate process, Magrath took great care to ensure my level of comfort and well-being, assuring me that her expression of concern for her clients and meticulous attention to detail was the rule, and that I was no exception. After a few hours of firmly and carefully pressing the custom blended pigments into my skin, Magrath completed her masterful work on my brows and upper lash line, and I was on my way to a new me. With diligent aftercare, recovery was honestly a breeze. For a few hours immediately afterwards, my eyebrows stung as though they’d been sunburned, but after that I felt only tenderness. The following day, my eyes looked slightly puffy – like I’d had a little cry – but nothing that my oversized sunglasses couldn’t conceal.

Shauna Magrath, Tattoo, eyebrows, Special Effects, professional. Vancouver, Van, Vancity, GrindDown, Grindcouver

Top: Au Natural  Centre: After 1 Session of Beauty Ink® Custom Cosmetic Tattooing Bottom: Healed-in first session of Beauty Ink® custom brows and liner

The results were immediate and amazing, and four weeks later, I am utterly thrilled with my new appearance! Perfectly aligned and symmetrical, my brows are coloured in with a shade expertly matched to my skin tone – with a shapely, gentle arch that with a pencil would take a painstakingly long time to achieve! I look completely natural, and by correcting the issues I once had to fuss over, I am free to enjoy my summer without the hassle of pencils, powders and brushes! My deepest brown-black upper lash line is precise and even – delicate enough to look pretty without makeup, and with the subtlest flare in the outer corner to brighten up my eyes! It is a dream to have them applied perfectly and without any effort – every single day!

I can only imagine how emotionally uplifting it is for someone who may genuinely need this process just to feel better about themselves, and to live their lives without additional worries during difficult times! With defined, natural-looking eyebrows that won’t rub off on my pillow, and eyeliner that gives me that deep and sultry lash line I crave, I feel completely liberated!  My eyebrows, eyeliner, and Shauna Magrath herself, are permanently beautiful!

Shauna Magrath, Tattoo, eyebrows, Special Effects, professional. Vancouver, Van, Vancity, GrindDown, GrindcouverJacqueline Ryan after one session of Beauty Ink® custom brows and liner

For a complete list of services and for more information, contact The Beauty Ink® Gallery


Member of:

The BC Beauty Council,  The American Academy of Micropigmentation, The Canadian Legion and a Member and The Canadian Federation for Independent Business


Blood borne Pathogen Certificate, Beauty Safe Certificates

Jacqueline Ryan: Photo of Shauna with Flowers, Photo on the Beach, Photo of Hand with Heart

Candice Albach: Photo of Eyeliner Tattooing at Beauty Ink® Gallery, Photo of Shauna with Client in Mirror

Shauna Magrath: Photos of Special F/X Makeup and Shauna with Jessica Biel

Vince Hemingson: Photo of Jacqueline Ryan

Come Join 5th Year Anniversary

BeautyINK’s  5th Year Anniversary


We’d love for you to join us & celebrate!

We wanted to make sure you didn’t miss our invite…..if you’re not able to attend, you will be  dearly missed!

So it’s only days away till we’ll see you at our event. We’ve been busy preparing to make it a summer day you’ll remember. We’ve received an incredible response in donations for our raffle to raise money for Operation FEED THE PEOPLE from kind, supportive, amazing businesses who are donating products such as Sappho Cosmetics , GlamStar Beauty, Bio Sense Pharmacy, Make up Forever, Project Skin MD, Medical Esthetics by Katie, Aiona Alive and Radiance Dental Hygiene, valuing close to $2000.

We have also received amazing gift certificates from Emily of Queen Bee Spa, Solray Wellness StudioMiles of Smiles Teeth WhiteningEvolution Of The Heart Personal Coaching, Raindrop Acupuncture and every attendee will be leaving with complimentary special hair services from Bella Garnet Beauty Salon and facial from
Jo’s Toes Esthetics.

So please stop in for a celebratory drink and enjoy the great tunes & dancing from GIRL ON WAX all day long, some yummy eats, beautiful henna art from Mendi 604 3-5pm, and a fashion show by local designers DRAMA QUEEN & HILLIARD JEWELLERY DESIGNS @ 7pm. Your minimum $5 raffle donation will help us FEED THE PEOPLE, a cause that is dear to our hearts and 100% of the money raised will go directly to the purchase of food for those in need…our next OFTP day is in September, which you’re welcome to join us as a volunteer, as that’s who makes these events possible. So bring your piggy bank and help a great cause…..
We look forward to seeing you soon, so mark it in your calender this Sunday the 25th (2-10pm open house).  So that we have an idea of numbers in order to provide enough for all, we would certainly appreciate it if you can RSVP…regardless, the more the merrier, so please bring your friends and family. We will be having a cash bar, so no debit or credit required. Parking is available on the street and thanx to the city it’s metered of course. lol
Looking forward to seeing you and showing our new location to you, because without YOU we would not be here!!! So come and have some fun…that is required!
Warmest Regards,
 Shauna 🙂 XO

Celebrating 5 years with We Care Childrens Charity 2012

Every December we give our time and talent to “We Care” Children’s Christmas Charity for the underprivileged . We prosthetically transform Kenny from Herman Miller into humble old St. Nick with the great help of award winning artist Bill Terezakis.  His multi award winning company WCT Productions has graciously donated silicone prosthetic’ s this year that take hours to sculpt, mold and run for our Santa creation. You can see their film credits here. 

For the last five years BeautyINK  has always created this transformation using time consummating products that we build and create right onto Kenny’s face. The application usually takes 5 hours to apply (face pieces and beard) and 2 hours to remove.  Now with Bills incredible help, this time will be cut in half and patient Kenny will have less time sitting in our chair with his bum going numb .lol

When we were first approached about this by Herman Miller we were thrilled to assist.  The smiles on these children faces warms our hearts and knowing they have a chance to experience Santa is a blessing in itself.  Several of these children are in protective custody and not able to go to a mall to see Santa as normal children do.  You can see their sadness when they arrive, but once they had a chance to sit on Santa’s knee and make gifts for their family, they leave with the hugest smiles of joy and warmth in their hearts.

Evey year it makes me cry to see these little ones in such hardship, but knowing we can give them a little spark of joy around the holiday’s, makes it all worth wild in the end.  I want to extend my sincere appreciation to Bill and his dedicated team, Vicki for assisting me in the application,  Kenny for all those volunteer hours without a single complaint and to Herman Miller for continually organizing this essential event.

With children’s hearts filled with love… the world can only be a better place.

Happy Holidays to you all….. 🙂

Shauna & Company.

Our Filming Debut a Beauty Ink

We finally did it, with the help of DOP/ editor/ cinematographer Anca Scurtulesei. We directed and produced this first segment that gives a better idea of the custom work we create here at our boutique. Please take a look and let us know what you think……

Watch us on The Oprah Winfrey Network


We are so thrilled our “Beauty Call” segment will be aired Sunday July, 17th at 3pm on the The Oprah Winfrey Network.

This will give the world an opportunity to see how permanent make up can truly enhance your life when it is done right!

Here is what Anna & Kristina had to say on their website  Test Lab about our work….



Fair-haired Beauty Call volunteer Kate is an avid swimmer and scuba diver who is tired of reapplying her make-up every time she gets out of the water.

Kate wanted her very light eyebrows darkened and some permanent eyeliner applied to her upper eyelids to help enhance her otherwise light brown lashes. She did her homework and went to see Shauna Magrath at BeautyInk Gallery in Vancouver.

The Procedure

Kate’s consultation with Shauna at BeautyInk included a mock-up of what she was looking for. Once Kate approved, they continued on with the procedure.

Shauna applied the anaesthetic, then “grazed” the skin, which opens the skin cells, making them ready to accept pigment.

She first started with Kate’s upper lid eyeliner. She hugged the pigment into Kate’s lash line, where the pigment itself is unnoticeable, but it accentuates Kate’s upper lashes.

Shauna then went onto Kate’s brows. Kate said the anaesthetic numbed her skin completely so she didn’t feel a thing.

The Results

Kate was really happy with the results. She felt the application didn’t even look like a tattoo, and that it looked very natural.

A month later we checked in with Kate again and she couldn’t say enough good things about her permanent pigment.

We’re happy to report that permanent make-up gets the A&K Stamp of Approval. (But remember to do your homework!)

So don’t just take our word for it…. look at the results and remember consultations are always free, so you have nothing to loss but the need for make up!

Give the Gift of Beauty… They will Thank you for Years to Come!

Our Holiday Savings Gift to You….Give the gift of beauty for years to come!

If you don’t know of our ongoing promotion…..

sign up with and receive your elite coupon with a savings of 20% off your first service at any time.

click here and start saving today:

Online Coupons

(Can not be combined with other offers.)

CUSTOM MAKE UP APPLICATION for your holiday event only:

$50 includes temporary lashes if you choose.

Our Christmas special on until Dec 31, 2010. Book now and save on all our permanent cosmetic services……per session.

Brows $200 feather touch or regular

Eye liner $150

Lips $300

Why wait when you can look your very best today!

Book now as space is limited. Call 604 639 3609

Offer expires Dec 31. 2010

Happy Holidays

Happy Holidays from BeautyInk……..

We wish you and your family the best holiday season’s joys and wonder into the New Year.

We wanted to share with you a few of the holiday trends as well as some useful tips to get you through the winter season.

Holiday Glamour Trends

The biggest impact this holiday season is the use of colour in shadows and lots of metallic. Colour is being used in multiples and with intensity, in conjunction to the extreme liner we saw last spring.



LIPSare still red, in all shades, dark, bright, muted … you name it…anything red goes!


NAILS… are still muted but green is making the most impact.

winter nail art trends

Winter Make up Tips

1. Moisturize, moisturize, moisturize….. if you use a favorite regularly or not, now is the season to protect your skin. You can purchase ” barrier cream” from London Drugs in the baby section. This fast absorbing silicone cream soaks in fast and will protect against the cold, wind and dehydration the winter months bring while keeping your skin hydrated. You can wear it under your make up or alone and we promise your skin will thank you.

2. Use that lip balm…. if it has an SPF 30 even better! The sun still packs a punch when it does come out and if your on the ski hill it will work well on your cheeks and ears if you forgot that sun block. We recommend ours…. because we know it’s the best!

3. Waterproof mascara is a must…. The rain wont be going away any time soon and we need to keep your lashes from smearing down your face. I recommend L’Oreal Voluminous waterproof…. but use the proper remover to get it off. ie oil based. It will also work well as a base to your shadow or liner for a budge proof night out.

4. Get the red out….. Revlon Colourstay is a great silicone base foundation that will stand up to the elements, layer well and neutralize those red noses and cheeks. You can apply it with a brush, sponge or fingers and by building it up ( repeat application on tough spots) you can cover all those winter imperfections that like to rear their ugly heads.


One of the many things we are big on during the holidays and the rest of the year is giving back to the community via different charitable groups. One that is dear to our hearts is

“WE Care”. It’s an organization that supports the children of the downtown east side that generally would not have the option to have a good Christmas. With our support and the support of many other local business, they provide crafts for the children to make gifts for their families. We share with our contribution of turning a generous man into Santa Clause in four hours with glued on beard, cheek and nose prosthetic and have so for the past four years…… you can check out the clip here http://www.youtube.com/watch?v=4gZXbOX_mL4

kenny beforeSanta After

If you’re feeling the holiday cheers and want to help a needed cause…here’s a local charity that can certainly use a hand …...http://beautynight.org/ Beauty Nights.

They are a small grass roots charity that work on site with needy women and children, providing cloths and hygiene. With the generous support of London Drugs http://www.londondrugs.com we were able to provide 1200 toothbrushes that were so desperately needed for the stocking drive. You can be apart of this fabulous night too with donations of… new make up, toiletries, socks or even a dollar!  Every little bit counts and is always appreciated.

Happy Holidays…..and a fabulous New Year!

See you in 2011.


Shauna Magrath and The BeautyInk Gallery

What do you CRAVE?

CRAVE vancouver

November 16th, 2010.

For our second year we are celebrating our success in the new addition of Crave on sale now! Purchase yours on your next visit to the Gallery for only $15.  A great  “must have” guide for every women in Vancouver! Get yours today.

BeautyInk a finalist in the 2010 SE Entrepreneur Awards


BeautyInk™ couldn’t be more excited about being a finalist in the 2010 SE Entrepreneur of the Year Awards.

It was only two short years ago when Shauna had the vision to created The BeautyInk Gallery, Vancouver’s first make up service boutique. From concept to creation, it took Shauna six exhausting months of 20 hour days with only her passion and short business training, to get the gallery up and running in their South Granville location.  Since Shauna created this make up service boutique concept, two similar businesses have now opened their doors, one in Langley and one in Yaletown.  Shauna’s  concept is now being used as an example to make up artist and students all over the country as a viable way to create a business doing what they love the most- Make Up.

Shauna decided to take a hiatus from her 15 year film career to fulfill a need to help people that suffer everyday from physical challenges that hinder the quality of their lives.  Since the Gallery opened it’s doors in 2008, Shauna been showcased on eight different TV segments both locally and national. The gallery has been able to service hundreds of client  across Canada and the US, bringing a peace and liberation to each of them. This honor of being recognized for the hard work and dedication has truly touched her. ” Trying to create something that has never existed is exciting, but keeping it afloat and growing  it is truly another. You must love what you do with your heart and soul and be willing to risk it all!”  Shauna feels grateful for the lives she has been able to touch and the reward people experience from the work she loves so much. ” Suffering comes in so many way, accident, disease, birth defects, insecurity…. if I can help people look better and feel better about themselves, than I’ve served my purpose in life and what a blessing that is!” – Shauna Magrath

Shauna has become an inspiration to many both in the film industry and out.  Her public speaking and mentor-ship has driven other women to step out and make a positive change with their careers opening businesses for themselves. People are seeing by her efforts there is life after film and some film artists are taking the leap, branching out and creating their own paths as well.

Please check out your local paper this week for SE Award advertisement or this link athttp://www.douglas.bc.ca/training-community-education/self-employment/entrepreneur-awards.html

Our night with Dermalogica calmed us down!

Good skin always starts with a great skin care.

We spent the evening with Dermalogica and one of their best educator’s Cory. He thoroughly went thought the new Ulta Calming  series from Dermalogica with us. Calm down  It’s a complete line with a pre cleanse, cleanser, toner, mask and barrier repair with makes a outstanding primer for pre base.

Many people are complaining of sensitive skin these days. Environmental pollutants, dehydration, allergies, you name it…our skin is forever changing!  Dermalogica launched its New Ultra Calming skincare line on 1st September.

Ultra Calming, regarded as “serious relief for sensitised skin”, differs from many sensitive skincare lines which are merely “watered-down” regular products, with a lower concentration of active ingredients. In contrast, Ultra Calming contains specially developed active ingredients that mediate immunogenic and neurogenic inflammatory triggers for the relief of inflamed skin. ( Basically means it calms your red, irritated, dry skin with ease.)

The Ultra Calming Complex consists of botanicals Boerhavia Diffusa (Red Hogweed) root extract to target neurogenic inflammation by limiting the production of pro-inflammatory agents in the skin, Avena Sativa (Oat kernel) extracts which are rich in avenanthramides, proven to have natural anti-irritant and anti-redness properties, and Zingiber officinate (ginger) and Bisabolol (derived from chamomile) which work synergistically to help reduce redness and irritation.

In our 2 hour educational class from Cory, he showed us first hand the proven relaxing properties of this new line. Personally I suffer from sensitive skin and after the five part calming routine my skin was singing it’s praises. Hydrating, calming, refreshing…. my tired skin was boosted and refreshed. I give this new line two thumbs up and look forward to sharing it with out clientèle.

You can find a retailer and learn more on line by going to http://www.dermalogica.com/ca/index.html#/home

So be good to your self, and your skin, and your soul with gladly thank you!

Septembers Newsletter

September 2010…. In This Issue
:: Welcome and Featured Videos
:: What our Clients have to say….
:: About Shauna and BeautyInk
:: Charities We Believe in and Support


As you may know I love to communicate through videos, so please view my personal welcome to you.

We are currently celebrating our 2nd Anniversary!  As well, we are proud to announce our being a finalist for the SE Entrepreneur of the Year Award in the Service category.  Winners will be announced October 20th at the evening ceremonies. Stay tuned…


View the Welcome videoPlease feel free to pass this newsletter along to your friends. As a valued subscriber, please enjoy my special article:


What our clients have to say…
When it really comes down to it… it’s how they feel that matters the most!


“I am a physician and therefore very aware of professional standards and infection risk from procedures such a micro pigmentation.  I had lost a lot of my eyebrows/eyelashes due to a medication side effect and had received a recommendation to The BeautyInk Gallery.

Not only was Shauna an outstanding artist, but also she adheres to the strictest professional standards; is caring; and constantly exploring the latest improvements within this field.  She offers a wonderful service to many affected by health issues and the results are terrific.  I was amazed and delighted, and highly recommend The BeautyInk Gallery to my patients.

Many thanks, Shauna.”
~ Susan MA, MD, CCFP, FCFP

About Shauna
Award Winning Makeup FX Artist

After spending over 17 years refining her detailed artistic techniques on Hollywood’s A-List Celebrities, award winning fx make up artist Shauna Magrath, with over 45 film and television credits to her name, has turned her attention to you.  With her diverse background, unique skills and attention to detail, she custom creates the look you desire, raising your confidence and self-esteem.  Since BeautyInk opened Shauna has had the fortunate opportunity to showcase her skills on local and national television, sharing with the audience procedures as well as her extensive make up expertise.

Shauna’s work was graciously recognized in 2008 by the Academy of Film and Television with Emmy honors for “Outstanding Make up” with her make up fx’s contribution to the critically acclaimed mini-series, Tin Man.  Her department also received a Leo Award for “Best Make up Fx” in a mini series that same year.  A long departure from her native farm girl roots in Kelowna, B.C.    Shauna’s biography Nominated in 2009 for Business in Vancouver’s
“40 Under 40 Awards” and the influential “Women in Business Awards”, Shauna never stops growing her vision.  These awards are given annually to BC’s outstanding entrepreneurs who demonstrate achievements in business, experience and innovation, vision, leadership, and community involvement.  She feel very grateful for her current nomination with the “Entrepreneur of the Year Awards,” as it will only bring awareness to what BeautyInk can do for those in need and we look forward to seeing the upcoming results in October.

About BeautyInk Gallery
Vancouver’s First Exclusive Makeup Service Boutique

The BeautyInk Gallery is a rich, inviting,tranquil boutique where women and men a like can be at their most relaxed and welcome while receiving expert make up services from proprietor and master makeup/micro-pigmentation artist, Shauna Magrath.


In 2008 after the death of her grandfather Shauna was compelled to make a difference with her talent, and so the BeautyInk Gallery was born.  A make up services boutique that offers: all make up applications, fx, lessons, lash extensions, tinting, and of course their specialty permanent cosmetics.

Shauna expanded her skills and became certified in permanent cosmetics by Canada’s most prestigious institute, the Canadian Micro-Pigmentation Center in Toronto.  She now combines her artistic expertise, acute attention to detail, and micro-pigmentation training to help anyone achieve their own empowering natural beauty.

Working with accident and cancer survivors hold a special place in her heart after watching her Grandfather, Mother and Aunt fight for their lives.  Thankfully her Mom is still with us today and has been able to watch the extraordinary growth of this divine venture.

“Every client receives one on one exclusive attention. We never compromise the quality /safety of our work or your comfort, because in the end that is what matters the most!”
– Shauna Magrath.

Beauty Tips
Featured Videos


Useful makeup tips that will take years off of your appearance!

Video - Youthful Make-Up Tips

A couple techniques to create great full glamorous lashes!

Video - Great Lashes

Contact Us


Tuesday to Saturday

from 11am- 7pm

By appointment only

Suite101-1529 West 6th Ave,

Vancouver, B.C.

V6J 1R1

Quick links

www.BeautyInk.ca Website


Follow us on Twitter Find us on Facebook View our profile on LinkedIn

Charities We Support
Small Things = Big Change

Charities we support

Giving generously…
makes the difference!

At the BeautyInk Gallery they believe in and are committed to giving generously to the community through donations, volunteering and in-kind support.  Without help from businesses like theirs, our community will not grow for the better!  Please help, your generosity benefits everyone in their time of need.

red cross

gallery and me

Youthful Make up Tips
Some of our Favorite Products

touch eclat

1. Conceal the Eye Area: Use an orange base concealer under the eyes and in the corner and eye socket. This will eliminate the grey violet colour that comes with age and fatigue. In the deep areas add a light reflector such as Touch Eclate (shown on left) by Yves Saint Laurent. This will make the sunken areas look fuller and more youthful.


jane erridale2. Even Skin Tone: As we age our skin gets sun damaged and patchy. You can use a powder mineral make up that’s easy to apply and has a build in SPF like Jane Iredale. Loose has more glow to it, the pressed in more matt. Two shades work the best, light down the lower half of the face and neck, a darker from the cheek upward for a sun kissed look.

dior pencil
3. Higher Brow Arch: As gravity takes it toll, creating a higher arch will give you eye the appearance of being more awake and bright eyed. A Dior Brow Pencil works well just above the natural arch and you can soften it with a brush. Christian Dior has beautiful colour range.

make up forever brow4. Darker Top Eyeliner: With the area under our eye showing the most age, why bring attention to it? By adding a more dominate top eyeliner hugged in the lash line it brings the attention upward not down.  If you need – (which I don’t necessarily recommend) to put a bottom liner on, always keep it a few shades lighter than the top. ie Black on top or dark navy blue… with a light taupe on the bottom softened. I love the Make up Forever Brow Correctors as they come in great colours and can be used thick or thin.  *Always remember Moisture is our best friend when it comes to our skin. So use one that hydrates well and you will find when your skin is moist if will always look years younger.